Alcohol advertising and Promotions

As a licensee or permit-holder, you have an obligation to ensure alcohol is supplied and promoted in ways that minimise harm and preserve peace and good order around your premises. You must maintain a safe environment for patrons and staff at your venue, and promote the responsible use of alcohol in your premises.

As a licensee or permit-holder, you are not legally permitted to:

  • engage in practices that may encourage the rapid or excessive intake of alcohol
  • advertise any promotion that is likely to indicate that liquor costs less than is usually charged
  • advertise outside of your premises the
    • sale price of liquor for consumption on your premises
    • availability of free liquor or multiple quantities of liquor on your premises.