Happy Hour

A ‘happy hour’ is any activity traditionally known as a happy hour, whether or not the activity is actually advertised as or called this. For example, a ‘publican’s shout’ or ‘afternoon special’ is regarded as a happy hour.

It includes any temporary, time-limited discount on a trading day for the relevant part of the premises (e.g. public bar, nightclub).

Happy hours and drink promotions

Drink promotions and happy hours may contribute to excessive and rapid consumption of alcohol if not adequately controlled. Requirements for conducting drink promotions were introduced in 2006 to ensure these activities are conducted responsibly. You cannot advertise happy hours outside your premises.