‘Allowable’ Promotions within your premises

Promotions with prizes of alcohol

You may host reward promotions that do not encourage excessive consumption of alcohol, or promote intoxication. These include:

  • raffles where the prize is free liquor
  • ‘buy one get one free’ promotions.

Low-risk promotions are also allowed, such as:

  • ‘beer of the month’ brand switching to encourage trialing a new product
  • loyalty reward programs conducted over more than 1 trading day.

Theme nights

You are permitted to hold themed events, such as ‘student nights’, provided that the conduct of the event or occasion does not:

  • encourage rapid or excessive intake of alcohol
  • otherwise promote intoxication.

Free sampling

You are permitted to provide free sampling within your licensed premises.